5 day sale: 50% off everything with code: fivedayevent *shipping times may be longer*

About Us

Basic Kids Co Ltd is a UK based, online concept store specialising in 'basic' baby products. By 'basic' we do not mean poorly made, bland products, we mean naturally made, sustainable and beautifully simple baby products.


After having no idea what gender our babies were going to be, we naturally purchased 'gender neutral' clothing. Your whites, your greys, your everything unisex, this is when we noticed there was a huge gap in the baby industry - almost nowhere stocked purely these products and if they did, often the quality of these products were compromised. 


So that is how our concept was born. Not only do we want to source and sell these much loved basics, we want to source and sell the best basics. By that we mean, the best products, from the best brands, made from the best materials. Most of our products are made from 100% Organic Cotton, perfect for our babies sensitive skin, and those that aren't are all made from sustainable ethically sourced materials using ethical methods of production.


We are always looking to improve our company so if you think you can offer feedback or suggestions, please feel free to contact us at:



We hope you guys love our products as much as we do!

Basic Baby Company Ltd - Company Number: 11825417